Numbers: LJ 3 #USFLIS4380SMS20
The chapter 6 reading from the Social Media Communication textbook was very similar to the We are data readings. The chapter was titled Social Media Metrics and Analytics, which tells us that the main topic is the numbers involved in social media for marketing. The chapter describes how basically everything done on social media is trackable data. In the We are data reading, our actions online are also described as data but in a different way. Just as the title says, we are the data, not just the things we do. Our individual clicks collectively categorize us into online data. This data is each person as a whole, each click adds to the person being categorized further. Our categorization doesn't depend on who we physically are, but on what we define ourselves as based on our clicks. Our online presence defines who we are in data, and how we will be organized. In the textbook reading we aren't considered the data but what we do online is. Each time we like something, vi...